Blood Donation
2021 · Brand Identity · Motion · Illustration
Proposed promotional campaign for Lifeblood, a not-for-profit organisation.
I interviewed people
from different gender, age and culture on their knowledge and perception of
blood donation. I found out time was overthrowing fear and pain as a primary
factor hindering people from donating blood. The campaign raises awareness and
depicts different ways we use an hour in our everyday life.
Promotional Posters
Instagram advertisements
The campaign invites people to question their time management and
priorities in a playful manner rather than using guilt or shame.
Preproduction -
Suvey
Suvey
Design Research Kit
I designed a digital and physical survey investigating why people choose to donate or not. 5 activities were to be completed by the participants to get a deeper understanding of what problem needed to be solved.
I designed a digital and physical survey investigating why people choose to donate or not. 5 activities were to be completed by the participants to get a deeper understanding of what problem needed to be solved.
Some pages of the Design Research Kit